Every time someone asks her father what she does for a living, Rutuja Nirdhar gets a call. “I’ve sent him my entire value proposition on whatsApp but he’s still confused about what I do for a living,” laughs the 25-year-old who quit her job as a marketing manager in April 2020, gave herself “time to get confused” after failing to get a high rank in the MBA entrance exam she wrote that month and, by August 2020, morphed into a ghost writer of everything from social media posts to website content for multiple clients. Today, two years into her transition from a client who would haggle with service providers to a service provider who sends invoices to clients, Rutuja-who lives in a rented 400-square-foot home in Charni Road-can afford to dream of a buying a house in South Mumbai in two years. “I make four to five times the salary I earned in my full-time job,” she says. READ MORE
